The shop started out in its present location in 1991 as a small (900 sq ft), strictly part time maintenance and repair shop with limited or no access to most major brands of parts and accessories. When Mike D'Atri joined the shop as a 50% owner he wanted to offer something that didn't exist in the area, a full time, full service, one stop motorcycle shop. Where you could get anything you could want, need or imagine from people who are knowledgeable, highly experienced and have a genuine passion for motorcycles.
In the spring of 2012, we had a grand re-opening and officially became known as Burnout Alley Motorcycle Garage. From that moment on, Burnout Alley has been a full time, professional shop, open 6 days a week. Over the next few years we expanded the shop to more than four times it's original size, and continually added services as well as a multitude of dealerships with various distributors and manufacturers. Today, Burnout Alley has dealerships and access to some of the best pricing of well over 350 brands.
Although some of our custom paint jobs have won several trophies and awards at local bike shows and contests, 2015 was a pivotal year for the shop. The redesign and build of a 2005 Softail Standard just happened to catch the attention of Buzz Kanter, one of the most respected magazine publishers in the motorcycle industry which eventually led to one of Mike's builds landing on the cover of American Iron Magazine. Over the next few years, several more bikes built or redesigned in the Alley followed suit with magazine features of their own. Something we consider an honor and feel fortunate to have been a part of.
Of course this wasn't a one man show. There have been several individuals involved in the daily workings of Burnout Alley throughout the years. Some bringing valuable skills, knowledge and experience. Others unfortunately, not so much. All of them leaving lasting impressions, and more than enough drama.... and piss your pants laughter to make for one hell of a reality TV show, or book.
Our primary focus as a full time working shop has always been to put our customers first. Being fair, honest and consistently producing professional results at some of the best prices you'll find anywhere, has made Burnout Alley successful year in, and year out. Looking Forward, We'll be taking that same philosophy when it comes to expanding our sales, by getting the word out that Burnout Alley can bring all the best names in the industry when it comes to parts, accessories and performance upgrades right to your door, for less, no matter where you are.
With all the things going on in 2020, we were fortunate enough to have yet another incredible year. We simply couldn't do it without our supporters, and owe a HUGE debt of gratitude, and thanks to all our loyal customers, fans, supporters and friends who repeatedly send their friends and fellow riders to our doors.... We wish you all the best for 2021!